I'm Ofunne Olele,
I'm a UX Researcher with 4 years of experience and a strong focus on enterprise level B2B SaaS products. I’m driven by a curiosity to understand how people think, work, and interact with technology. ​
I’ve worked on internal tools and complex systems, where aligning user needs with business goals drives real impact. I bring a collaborative and thoughtful approach to every project, whether running usability studies, leading discovery research, or communicating insights that guide strategy. With experience working across different product domains and industries and having worked in three countries, I bring a global perspective and a passion for clear, empathetic storytelling through research.
👇 check my work below.
Conducted exploratory research to understand customer perspectives on adopting AI-powered insights for asset maintenance and performance optimization. The study focused on clients in the Energy & Utilities, Manufacturing, and Oil & Gas sectors to identify opportunities, barriers, and attitudes toward AI-driven decision-making in maintenance practices.
Asset Condition insights: AI powered dashboard
Conducted exploratory research to uncover how organizations in Energy & Utilities and Oil & Gas monitor, maintain, and optimize their assets. Insights from this work guided opportunities for IBM to help clients transition toward predictive and condition-based maintenance, improving operational efficiency and reliability.
Condition-based Maintenance
Led strategic UX research to strengthen IBM’s Asset Lifecycle Management offering for customers and partners. Collaborated with cross-functional teams on concept testing and evaluative research, generating insights that guided design improvements and elevated the overall digital experience.